Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Plum Creek Pharmacy Commercial Campaign — Kyle, TX
Project type
Social Media Engagement, Brand Positioning
Role
Director, Editor, Script Supervisor
Equiptment
For the Plum Creek Pharmacy brand awareness campaign, production utilized the Sony FX6 for crisp cinematic visuals and natural color profiles suited to local broadcast and social placements. Softbox lighting kits and boom/lavalier microphones ensured clean, warm imagery and clear dialogue. Post-production was completed in Adobe Premiere Pro, with brand graphics and lower thirds created in Illustrator and After Effects to enhance storytelling. Script supervision, editing, and final mixing were all managed in-house for consistency across the 15-, 30-, and 60-second versions.
I directed and produced a multi-length commercial campaign for Plum Creek Pharmacy, a locally owned pharmacy in Kyle, Texas, focused on strengthening community connection and increasing brand visibility. The campaign included 15-second, 30-second, and 60-second ad placements designed for both broadcast and digital distribution.
As Director, Editor, and Script Supervisor, I guided the creative development from concept to final delivery—writing and refining scripts, directing on-set performances, and crafting seamless edits that maintained narrative consistency across all versions. Each spot was tailored to convey the pharmacy’s commitment to personal care, accessibility, and trust, while maintaining a polished, professional visual style.
The campaign successfully elevated local brand awareness and reinforced Plum Creek Pharmacy’s identity as a community-first provider, helping position them as a trusted name in personalized healthcare throughout the Kyle area.
