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Branding & Creative Direction | YDC
Role
R & D, Product Developer, Creative Director
Project Type
Branding and Creative Direction
Equiptment
All product label and sourcing work for YDC was developed using Adobe Illustrator for vector precision and Photoshop for product visualization. Vendor coordination and production specifications were managed through Notion and Trello, streamlining the end-to-end design-to-print process. Final label layouts balanced FDA compliance with modern visual appeal, reinforcing YDC’s clean, professional brand identity.
You’ll find creatively cohesive packaging and insert designs for YDC’s facial mask line, ensuring every product aligned with the brand’s clean, modern identity while appealing to today’s skincare consumers. Each element—from the color palette to typography—was developed to reflect luxury, clarity, and trust in an increasingly competitive beauty market.
Beyond product packaging, I designed wholesale pamphlets, marketing mail inserts, and branded collateral that supported both retail and direct-to-consumer sales. These materials carried consistent messaging and visuals across every touchpoint, building a unified customer experience from unboxing to purchase follow-up.
The result is a visually harmonious, sales-driven skincare brand ecosystem, where every design choice reinforces YDC’s core values of confidence, care, and sophistication. Find our infomercial and featured work below!
